Tough Competition Out There.

As an estate planning attorney, I keenly notice other estate planning attorney's attempts to advertise and market their services. Some attempts make me cringe and others make me say why didn't I think of that?

I rarely get mail at home about estate planning or from lawyers in general. Direct mail is expensive and hungry lawyers can't necessarily afford it.

Anyway, I received a rather nice piece in the mail today. It was addressed to me and my husband. They were offering free seminars at a local prestigious University. The letter explained the rationale for estate planning in a clear, concise and not too inflammatory manner.

My overall impression was that it is nice to know that other estate planning attorneys can solicit for business in a generally pleasing way.